Web Audit
ObjectiveThe aim of a web audit is to analyse an existing web presence to facilitate performance improvements creating better online technical, structural and business delivery.
UsabilityUnderstanding and identifying audiences and stakeholders is the first step to creating a highly usable website. This is achieved through:
Then, identifying key areas:
Current web statistics analysis
Copy and language usage audits
Navigational structures and methodologies
Modelling the user experience
User assistance techniques
Web response times
Broken links
Standards CompliancyThis involves looking at the current standard of web page coding and mark-up:
Appropriate use of international coding standards
Current compliance to standards
Beyond compliance, looking at well presented mark up
Cross browser performance
Cross platform performance
Adaptive technologies performance
AccessibilityWe will analyse your sites availability to the widest possible audience to maximise economic benefit and ensure legal compliance with the
DDA.
Detailed
WAI/
WCAG A, AA and AAA conformance level reports
Analysis of website delivery for adaptive technologies and subsequent enhancements
Developing long term accessibility strategies
Advertising conformance logos
Information ArchitectureWe will look beyond the navigational structure of a website and analyse the management of information:
Use of Taxonomy
Meta tagging, including Dublin Core standards
Methods for encouraging browsing by subject matter, not simply by navigational structure
Search engine ranking and optimisation
BrandingWe will look at managing your branding requirements on line:
Business ProcessLooking at wider business processes and their relationship with the web:
Aligning web strategy to business strategy
eMarketing
Site promotion
ROI
Competitive positioning
Analysing business process and potential benefits of moving these online
Application of new technologies to enhance business process
